Sep 17, Need some inspiration to power up your email list building strategy? Check out the collection of newsletter signup examples from successful. Select all the newsletters you'd like to receive. Twice Weekly. Wellness Wire. Our top wellness tips and stories, plus must-read news. We'll inspire you to. Apr 11, Okay I admit it, this is a pet peeve. I have written about it before, twice. But come on people. We can do better with our newsletter signup forms.
Company so desperate to get my email address that they will resort to anything. Any annoying technique in the hope of extracting it from me.
Irritating overlays you can't close. Manipulative wording designed to badger you into signing up. The list goes on. I wish I could say these techniques don't work. If you annoy people enough a significant percentage will do what you want them to do. But at what cost? For every one person who signs up to your newsletter, you alienate another This is not good for either the user or your business. It is also unnecessary. Take for example my own mailing list. On a relatively low level of traffic I have been able to grow a mailing list of over subscribers.
A listed grows by 40 or 50 people per week. A list with a low unsubscribe rate. All this has been possible with nothing more than good design, well-written copy and a bit of common sense! What is more it has resulted in an engage subscriber base. My open and click through rates are double what you would expect from comparable lists. To prove how easy it is to build a mailing list without annoying users, I want to analyse my approach. It begins with a very simple question — " what value does my mailing list provide users?
Users are not stupid. They know that by signing up for a newsletter they are providing you with something of value. They understand the value of their email address. So what are you giving them in return? Many think that offering a discount is an incentive for users to sign up. In truth this is rarely the case. Users see discounts for what they are, a means to encourage them to buy. Discounts offer no real value in themselves.
A discount also sends the wrong message. It is saying that the newsletter offers no value in itself, so it is necessary to bribe people to sign up.
Even if users do sign up to get the discount, your unsubscribe rates will be high. There is no reason to remain subscribed once they have the discount. A good newsletter provides long term, ongoing value. It should meet a need users have. In my case that need is the desire to improve oneself.
Psychologists call this self actualisation. Something found in Maslow's Hierarchy of Needs. I offer to help people to become user experience experts. In fact, most newsletters should focus on some form of education. Whether that is helping users select the best product for them or teaching them a new skill. A newsletter should inform and not only sell. You need to reflect this in how you ask people to sign up.
Often when I see newsletter signup forms the copy does nothing to sell the newsletter. Many times it says nothing more than " sign up for our newsletter ".
Occasionally the copy will go on to say what the newsletter contains, but even this is not enough. If you want people to subscribe to your newsletter you need to make the benefits clear to them. I do this through the headline " become an expert in user experience with my newsletter ". This makes it clear what the newsletter will do for the reader. It is not enough to focus on benefits. Users will also want to know how the newsletter is going to deliver.
In other words you need to emphasise the features of your newsletter too. I do this through the paragraph that appears below my title. In this I say users will receive advice on " improving their digital strategy, evolving their web presence and meeting the needs of connected consumers ". Signing up for a newsletter carries with it certain risks.
Users worry you might spam them or that you will make it difficult to unsubscribe. If you want people to sign up to your newsletter you need to address these concerns.
My copy addresses these concerns. I explain I will only email people once every two weeks and that they can unsubscribe with a single click. Finally, I also reassure the user that I will never pass on their email address to anybody else.
Objection handling is a key component in getting people to do anything. It is not something that you should skip because you are desperate to persuade people to click. In our desperation to get people to sign up we rarely consider their feelings. The moment they arrive on our website we pounce on them. We greet users with overlays, glaring calls to action and distraction. Instead we need to pick our moment. We need to think about when it makes most sense to ask them to signup.
For example, there is little point me asking you to signup to my newsletter the moment you arrived on this post. You probably don't know much about me. You don't know if I offer good advice. Advice worth handing over your email address for. So instead I place my newsletter signup at the bottom of my posts.
This means you have a chance to read what I have to say and make a judgement about me. But we're especially fond of this simple slide-in widget:.
If you scroll around the rest of Brian's site, you'll also see some other great newsletter signup form examples, like his sidebar widget which highlights the "exclusive tips" benefit even more:. To create a newsletter signup form like Brian's, you can use the GetSiteControl Subscribe widget's slide-in position, as well as the Behavior controls to display the slide-in once a user starts scrolling. While all of these email newsletter sign up forms are great for their respective sites, don't assume that they'll always be the best option for your specific site.
Instead, use them as a jumping off point and then run your own tests to see which option works the best. Now get out there and create your own newsletter signup forms!
Hopefully, we'll be able to add your form to this list of successful email newsletter signup examples soon! Colin Newcomer is a freelance writer with a background in SEO and affiliate marketing.
He helps clients grow their web visibility by writing primarily about WordPress and digital marketing. Already have an account? Solutions How to increase website sales? Collect emails Collect email addresses Use advanced targeting and behavior settings to build a list of subscribers willing to hear from you.
Stay in contact with visitors Customize the contact form template to collect feedback, callback requests, online orders, and more. Conduct website surveys Find out what your customers think and want using quick polls, rating scales, and questionnaires.
Promote news, deals, and blog posts Optimize website conversion rates with a set of call-to-action popups, bars, and slide-ins. Communicate with visitors in real-time Add a live chat to your website, connect it to Slack and respond instantly to increase customer satisfaction.
Log in Sign up. Create a signup form now Add a newsletter sign up form to your website. Keep reading to see them in action Here Are The Techniques That Make A Great Newsletter Signup Form To set the stage for these newsletter signup examples, we're going to give you a quick crash course in creating high-converting email newsletter signup forms.
Offer an incentive - give subscribers immediate value by offering an incentive for signup, like a coupon or content upgrade. Tell people what emails they'll get and how often - because of email spam, people are wary of giving away their email addresses. Remove these fears by telling people exactly what type of content you'll send and how often you'll send it.
Match your forms to your content - if possible, create signup forms that are personalized to the page a visitor is reading. Keep It Simple - for newsletter signup forms, shorter is better. Keep it to one or two fields max. Use social proof - by highlighting how many existing subscribers you have, you demonstrate the value of your newsletter to would-be subscribers. Make your CTA clear - don't use something generic like "Send". You'll see these techniques play out across all the examples below.
To grow their newsletter, RemoteOK uses an unobtrusive, dismissable opt-in bar at the bottom of every page: Here's what makes this newsletter signup form so great: Simple design - with just two small fields, the form only takes a few seconds to fill out. Unobtrusive, but still eye-catching - by using the notification bar instead of a popup, the form is fairly unobtrusive.
But its sticky position at the bottom of the page also makes it impossible to miss. Clear frequency - subscribers know exactly how often they'll receive emails, and can even customize the frequency with the drop-down. Personalized - while the screenshot from above was from the homepage, each job category gets its own personalized form How to create a newsletter signup form like this: Mad Fientist Mad Fientist is a popular blog about personal finance and financial independence.
Its newsletter signup form uses a great two-step approach: Two-step opt-in - with a two-step opt-in, users first need to click the Subscribe Now! Then, a modal popup appears with the form. This technique harnesses the Zeigarnik effect to boost conversions. Social proof - Mad Fientist touts the impressive "81, others" number to boost social proof.
Clear benefits - subscribers get "exclusive content and software", which lets them know they're getting something special that regular blog readers don't get. How to create a newsletter signup form like this: Kate Spade Like many eCommerce stores, Kate Spade uses a newsletter signup popup that offers a coupon to new subscribers: While this approach is common, there are a few specific things that Kate Spade does great: The homepage greets all new visitors with this large newsletter signup form: There are a few things this newsletter does well: Incentive - in exchange for their emails, subscribers get "The Complete Nutrition Setup Guide book, macro calculator, and email course.
Social proof - Ripped Body touts the fact that 60, other people subscribe, which adds some hefty social proof.
How to successfully encourage newsletter signup with good design
This plugin adds various sign-up methods to your WordPress website, like sign- up Add a “sign-up to our newsletter” checkbox to your comment form or. Behind every great email newsletter, there is a strongly designed signup form. Email newsletters are a powerful tool for communicating with your consumers. Newsletter Signup Yes, I'd like to receive the Stylish by Us Weekly Newsletter packed with the latest celeb trends, product picks and more! Yes, I'd like to.