Talk to your customers about the key benefits of your product or service, and why Could you convince customers it's worth paying a higher price with you if you. Learn how to charge higher prices and have your clients thank you for it. What pain will they continue to experience if they don't buy your product or service. Apr 20, At the very least you need your pricing to keep up with inflation, but also, you may find that your continuous strive to provide a better product.
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The Country Hen receives almost as much feedback from customers regarding the newsletter as we do regarding our eggs. The one I saw was dated Do you have a regular newsletter?
If so, how often do you publish and how do you decide what to write about? Our newsletter changes every four to six weeks. Any topic is fair game as long as it pertains to The Country Hen and will be of interest to our customers. With content marketing, the challenge many companies and marketers face is resources. You seem like a small company from looking at your website.
How do you have the resources to produce these? What process do you go through to write them? For many years, our founder, George Bass, wrote every newsletter. That job has been relinquished to another team member. However, topics and input are a team effort and part of the creative fun of the office staff. Ultimately, the newsletter is signed off on by two members of the management team before going to print. We also have had the great fortune of working with a local printer, who is very talented and accommodating.
He has produced the newsletter for us from the beginning. Why have you focused on print for your content marketing? As you mentioned above, we are a very small business with limited staff. That being said, one of our short-term goals is to have a daily presence in various social media platforms. What results have you seen from the newsletters? The number-crunchers out there would like a hard number to quantify the success of a newsletter program.
We have to charge a premium price to offset the costs of producing eggs of this quality. We ship our product to many parts of the U. The price of organic feed, freight, etc.
We are constantly looking to reduce our costs to simply maintain our pricing structure or to minimize any and all price increases. Probably the best way I can explain it is that we have NEVER contemplated changing I am not even able to type the word eliminate this program in order to save costs. The only substantial marketing or advertising TCH has ever done has been this newsletter.
The rest has been word of mouth from loyal consumers. We believe the newsletter gives our customers a connection to the farm. They are more knowledgeable about TCH and our eggs and feel confident recommending our eggs to their friends and family. They are also comfortable enough to contact us to tell us when they have a story to share, when they are concerned about quality, when they can no longer find our eggs at their favorite store, when they want to comment on the newsletter, etc.
We get A LOT of feedback and greatly appreciate all of it. We often feel like we have a sales force of thousands of loyal customers looking out for our best interest. How can you go wrong with that? The hard number that the crunchers are looking for is simply: TCH gets the majority of correspondence through emails, next is phone calls, and we still get a significant amount of mailed letters.
Customers that are standing in the grocery store and have a question regarding our eggs or farming practices before they feel comfortable purchasing. If we did not answer the phone, we would not have made these sales. User-generated content tips from Jimmy Wales of Wikipedia [More from the blogs]. Do you take your prospects on a journey? Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS — digging for actionable information while serving as an advocate for the audience.
Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications. I serve clients who are very often commoditized in their business as well. In fact, many use that as the excuse not to engage in content marketing.
Daniel Burstein August 19th, August 25th, at I would like to read more stories like this one. Thanks for bringing it to light!
Cost savings may entice customers in your target market to choose a competitor over your company, but remember this age-old adage:. Uncovering and exploiting where competitors cut corners opens up an opportunity to address customer pain points and position your business as the silver bullet. In a blog post , Martin Smith, Managing Director of Bid Solutions , a bid and proposal consultancy, instructs companies to cast doubt in the minds of potential customers by first highlighting where competitors are cutting corners and why your company chose not to do the same.
If you expect a potential competitor to offer a low-cost solution, draw attention to how the potential risks of their solution significantly outweigh any apparent cost benefits. Whether through an inquiry form, mailing list or informal polling during discovery calls, talking with your current and potential future customers about previous struggles with IT service providers could uncover a competitive advantage.
Get out and talk with your local community of business owners and entrepreneurs. Play an active role across social media channels to stay in-tune with customer complaints and success stories. When it comes to demonstrating value and justifying higher prices, data can act as an irrefutable source of return on investment.
Are you helping them with their most strategic opportunities? Are you helping them create a gap between them and their closest competitor? First, understand what is most important to a client and the metrics they are using to measure progress toward those goals.
Third, track progress through KPIs, consistently report on progress and reiterate return on investment. Being known as the go-to source for expert-level thought leadership in your industry commands a higher price tag on your services. Therefore, if you need to justify higher prices, focus on establishing a reputation as a thought leader with the following approaches:. LinkedIn has over million members as of this post, most of which are leveraging the network for industry trends and expertise.
Contact industry influencers and ask them to guest post on your blog, do an interview, or simply share a link to your content through social channels. Part of having higher prices is confidently standing behind those prices when clients inevitably attempt to negotiate a lower, more competitive rate.
The differences that make a difference for your clients should cost more. In fact, they must cost more if you are to execute and produce results.
How to Justify Higher Prices and Win More Clients
Aug 4, Decoy pricing is when a company offers a product or service primarily to heighten the perceived value of another option: “I'm getting almost as. A few days ago, I got an email from a new student of the January Masterclass. He's been talking with a prospective client and after applying a lot of what we. Jun 28, If you want to charge a high price, you have to justify it. Every day, and in every way. No matter how superior your product, you can't have.