Once you've converted a site visitor into a customer, it's time to take it a step further and keep them coming back – and turn them into brand. Explore more than billion web pages saved over time. BROWSE HISTORY. Find the Help users get where they were going. Subscription Service. boutiquedababr3.xyz is a sports fan website and is in no way affiliated with any professional sports team, league, or its Properties. This site is for informational.
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Try adding images and videos when appropriate. Update your design to stay trendy. Freshen up your other content like social media, FAQs, and testimonials. It could be a more traditional coupon or discount, or it could be a free trial, whitepaper, or gift. The best offers push your visitors further into your sales funnel. I always recommend offering a clear statement of value in addition to a way for people to contact you.
Like this example from Bills. They immediately give you what you came for. They simply start by giving you the tools you need to manage your bills and debt. While getting information from your visitors is helpful to you, it could turn away a user who is simply trying to browse or learn more. Finding the right offers and timing them appropriately goes a long way in meeting the expectations of your visitor. Give users what they expect.
Make sure that your domain name, website header, and every last drop of content is relevant to the focus of your website. So, keep it real. Let your site be what it is and advertise it as such.
Users want websites that make a lasting impression,. People need to be able to use your website, not just experience it. There are actually five different elements you can look for to establish and assess usability on a site that your visitors will enjoy. The first element of a good user design is access and availability. It also means that elements like broken links or lack of mobile re sponsiveness are playing a part in how someone experiences your website.
The screen is flexible and adjusts when you minimize or maximize the window. And this makes sense. You would expect a site like this from a social media platform that has exploded to a user base of more than 2 billion. None of this has c ome by accident. Facebook has constantly been concerned with ease of access and constant availability as a part of its brand. But beyond accessibility and availability, you should also be able to provide a clear experience of your brand.
You should be able to create a website that has a single focus. It should have a clear and unwavering design and purpose that your audience can jive with. One way to achieve this is to keep things simple. Take Samsung as an example.
Their site immediately focuses on the important aspects they want you to see. To take it a step further, they also try to make you feel like their site is familiar when you scroll down and see this:.
The font is the same. It provides a clear user experience that minimizes distractions and bounces. Beyond clarity, the site also helps you learn about the product. This is largely due to the fact that it follows some pretty classic design patterns that many major websites and brands use.
All of this is possible because this site is easy to learn. Another powerful option is social proof — putting customer reviews right on your homepage. Take the Pebble smartwatch brand , for example. Before they sold their company to Fitbit, they had to compete against Apple in the emerging smartwatch market.
But, by being proactive about displaying the versatility, battery life, and durability of their product, they were able to develop a loyal customer base and even break some Kickstarter records. Convey that visitors can trust you, and customers will use your site as a reliable source of information. Again, Pebble is a great example, as they were a leading brand at a time when smartwatches were still a risky concept.
By innovating and creating useful features like speech to text, always-on watch faces, and third-party apps, they were able to cater to the crowd of individuals disillusioned by the Apple Watch. They listened to what their users wanted and poured all of their resources into creating an innovative and user-friendly product. Content will change as necessary, navigation will condense, and images and spacing will adjust, but the usability of the site is preserved. And with mobile conversion rates only lagging 0.
It will work exactly the same across all devices, and it will even accommodate for lacking elements like Flash on some tablets. Navigation will be simpler, images will appear smaller, and your static content will remain the same. But the key difference is that it will look good on a tablet or smartphone. The point is that transitioning to a responsive design will help build trust, increase usability, and lower bounce.
All of the other elements rely on a clean format, which you can achieve with a responsive or mobile site. If your website is a versatile, user-friendly platform, your visitors will want to stick around to see what you have to say.
Boost your usability by keeping runtime high, site design clear, and learnability to a maximum. As long as you stay clear and relevant, your bounce rate will be low and your brand trust will be high. And remember to keep your site either responsive, mobile-friendly, or both.
It sounds weird, right? We naturally want to give people all the information so they can make an informed decision. But in reality, this hardly ever works. Less really is more. How do you think information should be organized? How can you reduce friction from start to finish? Trying to look at your site with fresh, unbiased eyes will help you streamline navigation and reduce the headache a new user might experience.
You can also help a visitor navigate your site by directing them with internal links in your content. According to Yoast, internal linking helps Google understand your site.
And as you can see in their WordPress plugin, they provide a red flag for a lack of internal links: First of all, you need to source your material and have a good content strategy.
You can expect that your competition has refined and optimized their CTAs. If you want to stack up to them, you have to include well-researched value propositions that appeal to your audience. Businesses with no CTAs are letting leads slip right through their fingers.
Just imagine those bounce rates. In addition to calls to action, internal linking, and proper navigation, you should also consider how easy it is to accomplish something on your site. This is another area where bad page design can hurt conversions if you let it. It makes it so that you can purchase something immediately. If you want to provide easy navigation and lower your bounce rate, then make it easy for visitors to accomplish the tasks they came to do.
The key here is perfecting your presentation. So why do you serve your products on a metaphorical paper plate? This example uses a few powerful presentation aspects that you can start implementing in your own designs to help show visitors what they can do. The first element at play here is a cognitive bias known as the Anchoring Effect.
The next element you want to consider is how you can use presentation to gain trust and push your visitor a little further into the sales funnel. You can also look for other elements like trust badges, certifications, social media buttons, testimonials, and even clear and concise descriptions.
This makes sense for a lot of reasons. One reason is that a crowded pricing package could simply cause confusion. This reassures your visitor and encourages them to take a longer look at your services.
Using elements like strikethrough pricing, temporary bundles, or even a countdown timer are good ways to put a little added pressure on a visitor. By using the strikethrough pricing, they give off the idea that these prices will be going up soon.
You feel like it may never come again. HelpScout shared a powerful example that showed how Apple could have gone about marketing their iPod both effectively and poorly.
Take some time to consider how clearly you display value. Even one slip could be bumping your bounce rate a little higher and sending customers to the competition. Your call to action should be blatant and easy for the user to achieve. For example, if you want users to subscribe to your mailing list, then make that your call to action and the central focus of your page.
Capture their name and email quickly. Also take time to clean up your sites navigation, internal links. Make your site easy to use.
Even small improvements can go a long way in improving bounce rates. Simplicity causes your website to stand out in a very good way. Trust is critical online. Almost anyone can create a website, including criminals. Now, I am assuming that your website is legitimate and your intentions are benevolent.
But the question is whether or not you are clearly communicating this fact to your target audience and helping them know you better. This is a legitimate site that you may have never heard of before. According to Alexa, the average user stays on this website for 15 minutes when this screenshot was taken.
So, how do websites like this, without national or international name recognition, generate real trust? Third-party validation tells users that your website is secure. What matters is that a user sees third party validation—validation from an outside source. Furthermore, the website was connected to social media.
An easy way to turn visitors into brand advocates is to give them a reason to come back to your site… and to keep coming back. Offering new content on a regular basis and highlighting your greatest hits will foster repeat engagement. And also, keep it fresh. This will give visitors a reason to keep coming back. Keep an eye on articles that are consistently showing a decent level of traffic in google analytics and resurface those posts to new users.
The more shares a piece of content has, the more users will want to share it as well. If hundreds of people already like it, surely their Facebook friends will too!
AddThis Sharing Buttons offer an easy-to-implement ability to display the number of social shares content has received. A clean, attractive design and easy navigation will go a long way in turning first-time visitors into brand advocates.
When it comes to design, keep it simple. Forget bells and whistles and focus on the essentials. Use eye-catching colors, readable fonts, and rich images and video. Intuitive menus, clear calls to action and robust search capabilities all make for a good user experience. The navigation and sign-up flow are well organized and intuitive. Email is a great tool for engaging one-on-one with your audience, and keeping them engaged. Calls to action to sign up for your newsletter should be prominent on your website.
The AddThis Overlay Tool can be used to collect email addresses. A customizable conversion lightbox pops up prompting visitors to sign up, getting your messaging in front of everyone who visits your site.
See how Minneapolis Running used audience targeting to grow their email subscribers. Use your newsletter to highlight special offers, new content, and seasonal events. You should send your newsletter on a consistent schedule, so subscribers will know when to expect it. There are a number of ways you can reward your loyal users, including:. If you have a set of customers or users that have gone above and beyond in their demonstration of brand loyalty, you can deepen their affection for your product, site, or brand even further by reaching out to them personally.
If someone sings your praises on Twitter, give them a shout-out! Feature testimonials on your website. Referrals are a powerful tool for building your website audience. Once you deviate from this path, all bets are off.
Some are solid, no doubt, but most are shaky at least, and downright broken at worst. There are a plethora of best practices that can be utilized today that would make all of this much less painful. A better way to say this is: Every process in the chain can be optimized. You have to want it. You have to have resources to do it. You have to institutional support. A lot of the conversations taking place now around low-bandwidth news sites are focused on natural disasters, but I suspect these sites would also help people in news deserts or places where Internet access isn't as robust as on the coasts.
Any other use cases? Even in cities [it would be useful]. Please let me know. Sara Goo is now managing editor of digital news at NPR.
A previous version of this story had an older title for her. Text-only news sites are slowly making a comeback. September 27, Melody Kramer.
Keep Visitors Coming Back To Your Website With These 5 Tips
Keep Them Coming Back. The best audience is a captive one. Instead of constantly relying on other sources of traffic, create your own by getting your visitors to. They told you'd you get customers if you had a website, but that hasn't in customers because you have given them no reason to come back,”. When crawling the web, Google looks in particular for your website's Now, back to that webmaster: When reaching out, be friendly and.